Spanish Telecommunications Provider Marks Eight Years by Focusing on Consumer Trust and Expanded Digital Offerings
November 4, 2026
Marking its eighth year of operations in Spain, O2 has reaffirmed the core principles that have guided the company since its inception in 2018. The telecommunications provider continues to prioritize a straightforward consumer relationship centered on honesty, transparency, and a high regard for the user's time. This commitment is evidenced by internal research indicating that the vast majority of its subscribers—97%—link the brand with a sense of security and mental ease, while 93% view the firm as a truthful and open organization.
Since entering the market, the company has significantly diversified its portfolio. Originally launching with just two product categories, the brand now provides four distinct service tiers, including mobile-only, fibre-only, combined fibre and mobile packages, and comprehensive bundles that include television services. Technical capabilities have also seen dramatic growth; for instance, mobile data allowances have increased fifteen-fold compared to what was available at launch. A standard mobile plan that once offered 20 GB now provides 300 GB for the same monthly fee. Additionally, modern technological features such as 5G+, eSIM support, MultiSIM, and WiFi 7 have been integrated into their offerings, alongside value-added services like O2 Cloud storage.
To celebrate this milestone, the operator has introduced a new promotional initiative titled 'Let an O2 friend tell you.' This campaign shifts the focus away from traditional corporate messaging and toward the authentic voices of its user base. Statistics show that 82% of current subscribers are willing to suggest the service to others. The initiative encourages potential clients to seek advice from existing customers, leveraging the high levels of satisfaction regarding the absence of hidden fees and the company’s policy of not bothering clients with unsolicited sales calls.
Under the leadership of Director Mariano Domecq, the brand emphasizes that growth and technological advancement can coexist with simplicity. Recent updates to the company’s digital presence, including a redesigned website and a visual plan configurator, further reflect this mission to remain a transparent gateway to digital services. By maintaining its promise of fixed monthly billing and respectful communication, the company aims to sustain the high level of trust it has built over nearly a decade in the Spanish market.
Read original at Telefónica Newsroom.