01
Scope the opportunity
Align the priority service, audience, market and commercial objective.
For telecom operators
Your brand.
More digital value.
Add compelling digital services to the app your customers already trust, with one team from proposition through launch.
How launch works
A clear path from market brief to live service.
02
Shape the proposition
Select the catalogue, customer journey, branding and monetisation model.
03
Integrate and validate
Connect identity, billing and reporting, then complete launch certification.
04
Launch and optimise
Release to customers and refine merchandising from live performance signals.
Operator outcomes
Commercial goals remain visible from day one.
Ethio Telecom
Games inside their Super App Telebirr
A branded gaming experience delivered inside a familiar super-app journey.
Telco in LATAM
+22% daily sessions
Observed for a telco in Latin America.
Telco in Africa
+7% data usage
Observed for a telco in Africa.
Telco in East Africa
Higher app downloads and time spent
Observed for a telco in East Africa.
20+
markets live
7–14d
brand kit to launch
$0
fee on the ad-funded model
Free
for Telcos. Free for Customers.
Deployment
Built to drop into the app you already have.
WebView native
Drops into any iOS or Android WebView. No SDK, no native build.
Ad-funded, mobile-first
GDSA Games is an ad-funded, mobile-first HTML5 hub — free for telcos and free for customers.
No install, no friction
Subscribers play instantly, with no third-party branding inside the experience.
Phased rollout
Launch with 100 hand-picked titles and grow to 300+ as engagement scales.
Operator-tagged
Every play uses your operator-tagged URL for clean attribution and revenue share.
Monthly optimisation
Catalogue and merchandising are tuned monthly based on performance.
Commercial terms
Clear terms, agreed up front.
Revenue sharing
Advertising revenue is shared 80/20 in the partner's favour. Telcos are paid quarterly.
Agreement term
Standard term is 24 months with automatic renewal and 90 days' notice.
Reporting
Monthly reports by the 7th of each month, plus quarterly business reviews.
Common questions
What operator teams ask first.
Can GDSA sit inside our existing app?
Yes. The experience is designed for operator-controlled app and web journeys, with integration planned around your environment.
Can we start with one service?
Yes. Operators can begin with a focused launch and add further digital-service categories over time.
Who controls the customer experience?
Your brand and customer journey remain central. GDSA supports catalogue, integration and ongoing optimisation.
How is launch readiness checked?
The agreed experience is validated across links, artwork, metadata, devices and operator requirements before release.
Start a conversation
Build the right launch for your market.
Tell us about your market and priorities. We’ll prepare a focused demonstration for your team.