Telefónica Highlights Advanced Urban Digitalization Strategies at Málaga Greencities Forum
September 23, 2026
Telefónica is participating in the Greencities forum in Málaga to demonstrate how modern technology can foster the growth of environmentally conscious and robust urban centers. During the event, which takes place on September 15 and 16, 2026, the telecommunications company is presenting a strategy for complete urban digitalization. This approach relies on a diverse technological stack, including fifth-generation mobile networks, artificial intelligence, the Internet of Things, cloud services, cybersecurity, and sophisticated data analytics. As a major global telecommunications provider, Telefónica has historically transitioned from a traditional phone company to a digital services giant, focusing on how infrastructure can improve public administration and quality of life.
Attendees at the company’s exhibition space can view several dedicated demonstration zones. These areas highlight practical applications such as intelligent tourism platforms, digital kiosks for government services, and specialized connectivity tools like the Titan Connect + Edge system. Additionally, the Tourism Innovation Hub is featured as a key resource for modernizing how regions manage visitors. The company also organized a discussion regarding the Smart Destination Platform, exploring how data integration can support territorial cohesion. This session involves insights from the Spanish tourism authority SEGITTUR and local representatives from areas like Benidorm and the councils of Alicante, Ourense, and Cáceres, focusing on how smaller municipalities can leverage digital tools for better resource management.
Concurrent with this forum, the Spanish Network of Smart Cities is hosting its sixth annual congress at the same Málaga venue. Telefónica is using this platform to introduce "Smart Urban Systems," an updated version of its smart city service portfolio. A specific case study being highlighted is the Integrated Air Quality Platform, known as the PICA project, which was implemented for the Generalitat Valenciana. Experts from the company will detail how this system monitors environmental factors to improve urban living conditions. By showcasing these initiatives, Telefónica aims to act as a bridge between complex technologies and the everyday needs of citizens, making digital transformation more inclusive and practical for diverse urban environments across Spain and beyond.
Read original at Telefónica Newsroom.